Track Your Walmart & Amazon Sales with KwickMetrics – Profitability Calculator

August 8, 2024
Track With KwickMetrics – Profitability Calculator
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Welcome to the bustling universe of e-commerce, where success is a symphony played by the harmonious chords of sales and profitability. Whether you’re navigating the virtual shelves of Walmart, conquering the vast expanse of Amazon, or seamlessly navigating both, the heartbeat of your triumph lies in understanding the language of your sales data.  

In this guide, we’ll dive into the vital importance of tracking sales and introduce you to the game-changer, the KwickMetrics tool. Join us as we uncover the strategies and insights imperative for successfully navigating the intricate landscape of online retail.  

Importance of Sales Tracking 

In the world of e-commerce, sales tracking is not just about keeping a record of the revenue generated. It’s a comprehensive process that involves monitoring various sales metrics to understand the health and performance of your business. Here are some reasons why sales tracking is important: 

Understanding Customer Behaviour  

In-depth Sales analysis can provide valuable insights into customer behaviour. It can help you identify which products are popular among customers, what are their buying patterns, and what factors influence their purchase decisions. 

Identifying Trends 

By tracking your sales, you can identify emerging product trends in your e-commerce business. This could be a sudden spike in sales of a particular product, seasonal trends, or changes in customer preferences. 

Inventory Management 

Sales tracking can help you manage your inventory more effectively. By knowing which products are selling fast, you can ensure that you are adequately stocked up on those items to meet customer demand. 

Performance Analysis 

Tracking your sales allows you to measure the performance of your e-commerce business. You can set sales targets and monitor your progress towards achieving them. It also helps in identifying areas where you are doing well and areas that need improvement. 

Making Informed Decisions 

Sales data serves as a solid foundation for making business decisions. Whether it’s about introducing a new product, discontinuing an old one, or investing in marketing efforts, these decisions can be better made when backed by concrete sales data. 

Key Takeaway:

The key to successful sales tracking is consistency. Regular monitoring and analysis of sales data can lead to actionable insights that can drive the growth and profitability of your e-commerce business.


Overview of KwickMetrics: Profitability Calculator 

In the competitive landscape of e-commerce, understanding your profitability is crucial. This is where the KwickMetrics Analytics Tool comes into play. It’s a comprehensive tool designed to help online sellers on platforms like Walmart and Amazon, track their sales and understand their profitability. 

Here’s what you need to know about the KwickMetrics tool: 

Comprehensive Sales Tracking 

KwickMetrics provides a detailed overview of your sales across the respective platforms. It tracks every sale, providing you with real-time data about your business performance. 

Profitability Analysis 

Beyond just tracking sales, the KwickMetrics Profit and Loss Calculator analyzes your profitability. It takes into account various costs associated with selling online, such as shipping and handling, COGS (Cost of Goods sold), and platform fees, to give you a clear picture of your net profit. 

Profit and Loss Calculator

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Easy-to-Understand Reports 

KwickMetrics generates easy-to-understand reports. These reports break down your sales and profitability data in a way that’s easy to understand, helping you make informed decisions about your business. 

Data-Driven Insights 

With KwickMetrics, you get data-driven insights into your business. It identifies Product trends and patterns in your sales data, providing you with actionable insights that can help you optimize your business strategy. 

Product Trends

User-Friendly Interface 

The KwickMetrics features a user-friendly interface. It is designed to be easy to use, even for those who aren’t tech-savvy.

Key Takeaway:

KwickMetrics is a powerful analytics tool for any online seller. Whether you're selling on Walmart, Amazon, or both, it can provide you with the insights you need to understand your sales and boost your profitability.


Understanding Walmart & Amazon Sales Tracking

Significance of Monitoring Amazon and Walmart Sales 

Monitoring sales on Amazon and Walmart is crucial for any online seller. These platforms are among the largest e-commerce marketplaces in the world, with millions of active users. By tracking your sales on these platforms, you can gain valuable insights into your business performance, customer behaviour, and product trends. This information can help you make informed decisions about product selection, pricing, marketing, and more. Furthermore, regular monitoring can help you quickly identify and address issues, such as stockouts or sudden drops in sales, thereby minimizing potential impacts on your business. 

Key Metrics for Sellers 

When it comes to tracking sales on Amazon and tracking sales on Walmart, there are several key metrics that sellers should focus on: 

Total Sales: This is the total revenue generated from your sales. It gives you a broad overview of your business performance. 

Sales by Product: This metric shows you which of your products are selling well and which ones are not. This can help you make decisions about inventory management and product selection. 

Return Rate: This is the percentage of products sold that are returned by customers. A high return rate could indicate issues with product quality or customer satisfaction. 

Key Takeaway:

By monitoring these metrics, you can gain a deeper understanding of your sales performance on Amazon and Walmart and make data-driven decisions to grow your business. Remember, the key to successful sales tracking is not just collecting data, but also analyzing it and using it to inform your business strategies.


Understanding KwickMetrics – Profit and Loss Calculator

Main factors and Advantages of using Profit Calculator 

KwickMetrics is a comprehensive tool designed to help online sellers understand their profitability. Here are a few of its Main factors and Advantages: 

Profit and Loss Analysis:  

Provides a detailed breakdown of your profits and losses, considering factors such as sales revenue, cost of goods sold, operating expenses, and taxes. 

Real-Time Data:  

The tool updates in real-time, providing you with up-to-date information about your financial performance. 

Easy to Use:  

It features a user-friendly interface, making it easy for sellers of all levels of experience to use. 

Integration with Amazon and Walmart:  

The tool can be integrated with your Amazon or Walmart accounts, allowing you to track your sales and profitability across the chosen platform. 

Actionable Insights:  

Provides actionable insights based on your data, helping you identify areas for improvement and make informed decisions to increase your profitability. 

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Setting Up Your Walmart & Amazon Sales Tracking 

Integration Process with KwickMetrics 

Here’s a step-by-step guide on how to use the KwickMetrics Analytics tool: 

1. Set Up Your Account:  

  1. Click on the Signup button 
  1. Enter your first name, last name, and business email or other valid email address. 
  1. Enter your business’s name and location. 
  1. Choose a strong password. 
  1. Click on Signup 

2. Onboarding Journey: 

  1. Select Base Currency 

The selected base currency will be reflected in the Multiple Marketplace. 

  1. Integrate Marketplaces 

This will allow KwickMetrics to fetch your Products, Orders, and Returns data from your Amazon & Walmart seller accounts to your KwickMetrics account. 

  1. Integrate ads info 

This will allow KwickMetrics to fetch your Advertisement spend data from your Amazon advertising account or Walmart advertising account*(upcoming)* to your KwickMetrics account. 

  1. Update COGS 

Update the COGS (Cost of Goods Sold) of all your products to get accurate profit calculations and other metrics. 

  1. Create a Category Tree 

Create your first category tree to organize your products with unlimited tags based on your internal inventory structure to get a completely customized report. 

Access your business metrics & insights 

You can now enjoy full access to your business metrics and insights to help you run your business successfully. 

Key Takeaway:

Integrating your Amazon and Walmart accounts with KwickMetrics is a one-time process. Once the integration is complete, KwickMetrics will automatically track your sales and provide you with real-time data and insights. If you encounter any issues during the integration process, KwickMetrics offers comprehensive support to assist you.


Interpreting KwickMetrics Reports

Understanding Profitability Metrics 

KwickMetrics provides a range of profitability metrics that can help you understand the financial health of your business. Here are some key metrics and what they mean: 

    1. Revenue From Customer: The total amount of money received from customers for a product. 

    1. Amazon Charges: Amazon Charges include expenses like tax collection, and they may also cover additional costs such as shipping fees and gift wrap, all adding to the total customer transaction expenses on the platform. 

    1. Proceeds Before Amazon Fees: The amount of money remaining after the Amazon charges have been deducted from the Revenue from the Customer. 

    1. Amazon Fees: The fees charged by Amazon to sellers for using their platform to sell products. Includes commission, FBA per unit fulfillment, shipping chargeback, refund commission, and gift wrap chargeback. 

    1. Proceeds After Amazon Fees: The amount of money remaining after the Amazon fees have been deducted from the Proceeds Before Amazon fees. 

    1. Promotional Expenses: The expenses incurred to promote a product, such as advertising costs and marketing materials. 

    1. Proceeds After Promotional Expenses: The amount of money remaining after the promotional expenses have been deducted from the Proceeds After Amazon fees. 

    1. COGS: The cost of goods sold, which is the cost of producing or acquiring the product 

    1. Gross Profit: The profit made from selling a product, calculated by subtracting the COGS from the Proceeds After promotional expenses.  

    1. Net Profit: The total profit made from selling a product, calculated by subtracting the other expenses from the gross profit. 

By understanding these metrics, you can gain a clear picture of your business’s profitability and make informed decisions to improve it. 

Identifying Growth Opportunities 

KwickMetrics reports can also help you identify growth opportunities for your business. Here’s how: 

Product Performance: By analyzing your sales data by product, you can identify which products are performing well and which ones aren’t. This can help you decide which products to focus on and which ones to possibly discontinue. 

Customer Behaviour: Understanding how your customers behave can help you identify growth opportunities. For example, if you notice that customers who buy one product often buy another, you might consider bundling those products together. 

Product Trends: Keeping an eye on product trends can help you identify new opportunities. For example, if you notice a growing demand for a particular type of product, you might consider adding it to your inventory.

Key Takeaway:

Identifying growth opportunities is to regularly review your KwickMetrics reports and use the insights they provide to inform your business strategies.


Maximizing ROI with Actionable Insights 

Strategies Based on KwickMetrics Data 

KwickMetrics provides a wealth of data that can be used to formulate effective strategies for your e-commerce business. Here are some strategies based on KwickMetrics data: 

Product Optimization: Use sales data to identify your best-selling products and focus on promoting them. Conversely, consider discontinuing or re-evaluating products that aren’t performing well. 

Return and Refund Analysis: Analyze the ‘Returns’ and ‘Refunds’ metrics to understand why customers are returning products. This could indicate issues with product quality, shipping, or customer expectations. Addressing these issues can improve customer satisfaction and reduce return costs. 

Pricing Strategy: Analyze your profitability metrics to determine if your pricing strategy is effective. If your profit margins are low, consider raising your prices or finding ways to reduce your costs. 

Inventory Management: Use the ‘Units’ metric to manage your inventory management effectively. If certain products are selling quickly, ensure you have enough stock to meet demand. Conversely, if some items are not selling as expected, consider reducing inventory to minimize storage costs. 

Remember, the key to maximizing ROI is to regularly review your KwickMetrics data, implement changes based on your analysis, and continuously monitor the results. 

FAQs related to Tracking Sales and KwickMetrics Profitability Calculator 

Q. Why is it important to track sales on Walmart / Amazon? 

A. Tracking sales on Walmart / Amazon is crucial for any online seller. These platforms are among the largest e-commerce marketplaces in the world, with millions of active users. By tracking your sales on these platforms, you can gain valuable insights into your business performance, customer behaviour, and product trends. 

Q. How to track sales on Walmart and Amazon? 

A. You can use their respective seller dashboards or use tools like KwickMetrics for comprehensive tracking and analysis. 

Q. What is the KwickMetrics Profitability Calculator? 

A. The KwickMetrics Profitability Calculator is a tool designed to help online sellers track their sales and understand their profitability. It provides a comprehensive overview of your sales data, allowing you to monitor your performance, identify product trends, and make data-driven decisions to boost your profitability. 

Q. What if I need help understanding my KwickMetrics reports? 

A. KwickMetrics offers comprehensive support to help you understand your reports and make the most of their tool. 


Conclusion 

Tracking your sales and profitability is crucial for success in e-commerce. With KwickMetrics, you can monitor your sales data, identify product trends, and make data-driven decisions to grow your business. Whether you’re selling on Walmart, Amazon, or both, KwickMetrics can provide the insights you need to boost your profitability and achieve your business goals. 

Remember, the key to success in e-commerce is not just about selling products but understanding your sales data and using it to make informed decisions. With KwickMetrics, you have a powerful tool at your disposal to help you do just that.  

Happy selling! 

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