The 6 best Walmart seller tools in 2024. Ratings & reviews.
Table of Contents
Choosing the right tool to manage your Walmart business can be challenging, especially with the limited number of options available for Walmart sellers. Are you struggling to navigate through the available tools and determine which one best suits your needs? Do you find it difficult to compare features, pricing, and support across different platforms? Don’t worry—we’ve simplified your search by narrowing down the top six options for you to consider.
Here at KwickMetrics, we work with a ton of Walmart sellers. It’s given us a clear understanding of what they expect from a third-party tool. Based on their feedback, we have identified and categorized the top six tools for Walmart sellers in 2024 to help you find the best fit for your needs. The list isn’t in any particular order, but rather just a list of tools that have a solid reputation with Walmart sellers.
We’re committed to supporting Walmart sellers to increase their business profitability with our specialized tools like Walmart profit calculator, Ads analytics, review and feedback analytics, sales analytics, and reimbursement management services. We’ve not included ourselves in the list below because we want to highlight some other alternatives that you might consider.
Even if KwickMetrics isn’t the perfect match for your company, we still want to see you succeed.
By the end of this article, you’ll gain clarity on which of the top six Walmart seller tools in 2024 best suits your needs. You’ll have a comprehensive understanding of each tool’s features, strengths, and limitations, enabling you to make an informed decision. This article will help you identify the right tool to enhance your Walmart selling strategy and drive your business forward.
The top 6 Walmart seller tools to consider in 2024
- Helium 10
- SellerApp
- Teikametrics
- Sellbrite
- Zentail
- WallySmart
Not every business will find each of these tools suitable. To achieve the best results, it’s crucial to assess all options and choose the tool you feel most confident in. Don’t simply rely on our recommendations. Conduct your own research and thoroughly evaluate each tool. This diligence will help you select a tool capable of delivering the outcomes you require.
Helium 10
Helium 10 is an e-commerce software suite designed to empower Walmart sellers with tools for product research, keyword tracking, and profitability analytics.
What are the key features of Helium 10?
- Product research (X-Ray) – Provides instant access to product IDs with advanced sorting for detailed product analysis and competitor insights, making research efficient.
- Keyword research (Magnet) – Reveals high-volume, relevant keywords for Walmart, leveraging a large database to boost organic traffic and sales.
- Reverse product lookup (Cerebro) – Enhances product listings by analyzing competitors’ keyword strategies, aiding in product launches and brand awareness.
- Profits: Offers selling analytics for financial health across listings, including gross profit data, order management, inventory tracking, and restock suggestions.
- Chrome extension – Brings product and keyword research directly to the browser, allowing sellers to identify opportunities and gain insights on consumer demand, reviews, and sales estimates.
- Keyword tracker – Monitors product rankings with real-time data on keyword positions, trends, monthly searches, and competitor comparisons to adjust strategies effectively.
- Adtomic – Streamlines PPC campaigns with AI-driven automation, advanced bid management, keyword optimization, and detailed performance analytics to maximize advertising effectiveness and save time.
How much does Helium 10 cost?
Plan | Cost |
Starter | $29/ month |
Platinum | $79/ month |
Diamond | $229/ month |
Adtomic | Base plan + $199/ month |
Helium 10 also offers an optional add-on feature called Adtomic, which starts at $199 per month on top of the base plan costs. Each plan varies in terms of features and benefits, catering to different needs and business sizes among Walmart sellers. For detailed information, refer to the Helium 10 pricing page.
What are some of the downsides to Helium 10?
- Steep learning curve – Requires time and effort to master all tools.
- No supplier database – Limited to tracking product categories and keywords.
- Costly for beginners – Full access can be expensive.
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SellerApp
SellerApp equips Walmart sellers with tracking keywords, optimizing ads, researching products, and finding high-converting keywords.
What are the key features of SellerApp?
- Keyword tracking – Track and optimize keyword rankings to enhance search visibility and conversions.
- Advertising – Utilize advanced PPC tools to maximize ROI and eliminate wasted ad spend.
- Product research – Discover and analyze profitable product ideas tailored to your niche.
- Keyword research – Find high-converting keywords to boost listings and PPC campaign performance.
How much does SellerApp cost?
Plan | Cost |
Freemium Plan | $0 |
DIY Professional Plan | $99/ month |
Smart Plan with Automation | $149/ month |
Each plan comes with limitations on features. For more details, visit the Sellerapp website.
What are some of the downsides to SellerApp?
- A steep learning curve was reported by some users.
- Lack of flexible pricing options.
- Performance issues with the extension that could be optimized.
Teikametrics
Teikametrics offers AI-powered tools for optimizing advertising campaigns, managing inventory, and maximizing profitability on Walmart’s marketplace, making it a fine choice for sellers seeking comprehensive e-commerce solutions.
What are the key features of Teikametrics?
- Sponsored product campaigns – Teikametrics offers Search In-Grid Ads within Walmart search results, Carousel Ads for showcasing multiple products in rotation, and Buy Box Banner Ads to boost product visibility and sales.
- Sponsored brand campaigns – Highlight your brand logo, create a compelling custom headline, and feature up to four products at the top of relevant search results to enhance visibility and attract attention.
- AI-Driven bid optimization – Predictive AI Bidding automatically adjusts your bids based on target ACoS, maximizing ROI and ensuring competitiveness.
- Performance metrics & analytics – Detailed metrics allow tracking of sales, impressions, ACoS, and ROAS. Comprehensive analysis helps in making informed, data-driven decisions.
- Smart campaigns – Automate ad setup and optimization to simplify management and achieve effective results with minimal effort.
Teikametrics aims to streamline advertising efforts, optimize listings, and provide actionable insights to enhance overall performance for Walmart sellers.
How much does Teikametrics cost?
Self-service pricing
Plan | Ad spend budget | Monthly price | Additional fees |
Essentials
| Up to $5K Monthly Ad spend | $99/month | None |
$5K–$10K Monthly Ad spend | $199/month | None | |
Over $10K Monthly Ad spend | $499/month | +3% of Monthly Ad spend over $10K | |
Pro | $1M+ Minimum annual sales | Starting at $999/month | Negotiated flat rate based on Ad spend budget |
Enterprise | $50M+ Minimum annual sales | Custom pricing | Pricing catered to your business needs |
Managed edition Pricing
Plan | Starting price | Additional fees |
Growth | $2,249 per month | +3% of Ad spend |
Premium | $6,000 per month | +3% of Ad spend |
Enterprise | Custom pricing | Based on business needs |
For exact pricing and details, please visit Teikametrics’ official website or contact the support team, as plans vary based on features and service levels.
What are some of the downsides to Teikametrics?
- Expensive – High costs associated with the service.
- Poor customer support – Inadequate support for resolving issues.
- Budget management – Challenges in managing advertising budgets effectively.
- Difficult setup – Complicated and time-consuming setup process.
- Limited features – Some necessary features may be lacking or insufficient.
Sellbrite
Sellbrite is a comprehensive solution for creating and managing listings, inventory, fulfillment, promotions, and reporting on the Walmart marketplace. It offers listing functionality and inventory synchronization.
What are the key features of Sellbrite?
- Import existing listings – Easily import existing Walmart listings into Sellbrite.
- Create & publish listings – Create new listings in Sellbrite and publish them directly to Walmart.
- Inventory synchronization – Real-time synchronization of inventory levels between Sellbrite and Walmart.
- Pricing synchronization – Maintain accurate pricing information with real-time updates.
- Order processing: Manage and process orders from Walmart within the Sellbrite system.
How much does Sellbrite cost?
Sellbrite’s pricing plans are based on your total order volume for the channels connected to their system. There is no limit to the number of channels you can connect. For full details on prices and plans offered, visit the Sellbrite pricing page.
What are some of the downsides to Sellbrite?
Sellbrite does not support Walmart Fulfilled by Seller (WFS). This means that while Sellbrite can handle many aspects of Walmart integration, sellers using WFS will need to manage their fulfillment processes separately from the platform.
Try our Walmart Analytics Tool with a 14-day Free Trial!
Zentail
Zentail is a listing automation platform designed to simplify and enhance the Walmart selling experience. It offers features like real-time inventory sync, pricing management, and catalog integration.
What are the key features of Zentail?
- Walmart sales – Zentail uses its SMART Types technology to auto-format product data and simplify catalog migration. It enhances listings with a 2-day shipping tag for better rankings and buy-box win rates. The platform supports bulk editing and automation rules for efficient SKU updates.
- Manage prices – Zentail helps maintain price parity and protect margins by setting custom pricing rules or syncing Walmart prices with other marketplace channels. It manages strikethrough pricing to encourage purchases before promotions end and tracks sales performance, margins, and shipping costs over time to assess pricing strategy effectiveness.
- Simplify inventory management – Zentail helps prevent out-of-stock issues and over-purchasing by updating listed quantities with every sale and identifying products worth reordering. It enables real-time multichannel sync and inventory thresholds to avoid overselling, tracks inventory for kits and bundles, and forecasts demand in real time for informed purchasing decisions.
- Product information management – Maintain organized product data in one central location.
- Orders – Automatically route multichannel orders to the appropriate warehouses and track their statuses.
- Analytics – Monitor your business performance and generate custom reports as needed.
- Integrations – Connect Zentail with your preferred shipping software, WMS, 3PL, and more.
How much does Zentail cost?
Zentail offers different pricing packages based on SKUs and GMV. They do not charge an additional percentage of sales. To see how your pricing could look with Zentail, take this short quiz to find out: Pricing Quiz.
What are some of the downsides to Zentail?
- Technical issues – Problems with Walmart order sync.
- Slow support – Timely assistance is often lacking.
- Complex UI – Difficult to learn and use.
WallySmarter
WallySmarter by Carbon6 is a Walmart seller tool that provides in-product and keyword research. It provides insights to help sellers identify profitable niches, optimize listings with AI, and track performance.
What are the key features of WallySmarter?
- Walmart alerts – Receive 24/7 customized alerts to monitor issues, track competitors, and protect against lost sales.
- Sales estimator – Enter a product URL to get an estimate of monthly units sold on walmart.com.
- Amazon-to-Walmart repricer – Automatically update prices to ensure consistency between Amazon and Walmart listings.
- Chrome extension – Conduct real-time product research and analyze Walmart results with a 150 million product ID database.
- Keyword database – Use our 20 million Walmart keyword database to find high search volume keywords with low supply.
- Reverse ranking – Discover the keywords your competitors rank for and target those keywords yourself.
- Product database – Filter and search through Walmart’s entire 150 million product list by category, price, sales, and reviews.
- Niche finder – Identify profitable niches with products that sell well but have low reviews, making them easy to compete with.
- Rank tracker – Track your product’s ranking for specific keywords daily to monitor launch progress.
- Hot products – Detect and find fast-growing products with low reviews that are performing well.
- Wholesale investigation – Upload your supplier’s product list to check for existing listings on walmart.com and get insights on sales, pricing, and competition.
- Walmart API – Integrate with the most trusted API for Walmart insights to get Amazon data for your business.
How much does WallySmarter cost?
Plan | Monthly cost | Annual cost |
Basic | $13 | $152 |
Professional | $66 | $797 |
Walmart alerts pricing | Cost per SKU/month |
Less than 10 SKUs | Free |
11-100 SKUs | $1.35 |
101-500 SKUs | $1.05 |
More than 500 SKUs | $0.75 |
The Basic plan offers limited searches per day and access to only a subset of tools. For a comprehensive experience, including unlimited searches and access to all features such as the Walmart Chrome Extension and Wholesale Helper, consider the Professional plan.
For detailed information on features and pricing, and to explore how WallySmarter can support your Walmart business, please visit the WallySmarter website.
What are some of the downsides to WallySmarter?
- Restricted Walmart alerts and repricer – These functionalities may be inadequate for users with a large product catalog (more than 10 SKUs).
- Additional costs for larger catalogs – Essential tools for managing extensive inventories are available only as bolt-on options, potentially increasing costs for users with larger catalogs.
How to find the best Walmart seller tool for you
With only a limited number of tools available for Walmart sellers, selecting the optimal platform can still be a daunting task. You now have a clear understanding of the most effective six Walmart seller tools for 2024 and how each of these tools can meet your specific needs.
Now that you have this knowledge, you can confidently compare your options and determine the best fit for your Walmart business.
This article has provided solutions to your challenges in selecting the right tools for Walmart. With this knowledge, you’re now empowered to choose the right tool and take actionable steps toward boosting your Walmart sales.
Selecting the right tool for selling on Walmart can be challenging, especially when comparing features and benefits. Now that you know how to evaluate your options effectively, you’re ready to take the next step: reviewing your specific needs and aligning them with the ideal tool.
While you’ve seen some of the top options available, filtering through them to find the perfect fit might still seem daunting. Consider diving deeper into comparisons like Helium 10 vs Teikametrics vs KwickMetrics to see how each tool measures up. By analyzing how these tools meet your specific needs, you’ll be better positioned to make an informed decision and boost your Walmart selling success.
