KwickMetrics vs Helium10: Which Analytics Tool Will Help Amazon Sellers More in 2022?

Amazon sellers have a lot of tools at their disposal.

For example, they can use tools like Helium10 to help them manage their business and inventory. But what if you’re an Amazon seller who wants to save money on something other than Helium10? What if you’re looking for a way to do it all with one tool?

KwickMetrics is here to help! KwickMetrics aims to be the go-to tool for Amazon sellers looking for advanced features and functionality and are interested in spending less money. We’ve built our software with this very goal—our mission is to provide a robust, affordable, and feature-packed tool while also providing our users with the most critical information for running and growing a business on Amazon. In today’s blog, we will be taking a deep dive into what differentiates KwickMetrics from Helium10.

Features

KwickMetrics

Regarding business intelligence and data analytics, KwickMetrics offers access to all of its features in one complete package. It’s easy to use and has all of the functionality of its main competitors, but it also has much more, including:

✔ Powerful data aggregation and analysis tools over multiple marketplaces
✔ Insights and profits dashboards that visualise your data in real-time
✔ Multiple automated reports for various statistics such as sales orders, returns, buyers, and reimbursements.
✔ Predictive analytics using machine learning (coming soon)
✔ Multiple users with roles and permissions, as well as multiple Amazon seller account access with a single KwickMetrics login
✔ Category trees, a unique feature that allows sellers to categorise and analyse the sales performance of your custom internal inventory structure
✔ Configurable charts with filters, letting you compare and analyse data across any time frame
✔ Near real-time live sync, enjoy instant notifications and updates
✔ Native Android and iOS app so you can stay updated while on the go, and much more…!

Helium10

Helium10 has been a market leader in the space of Amazon seller tools for a few years. Helium10 specialises in providing sellers with tools that help identify keywords, optimise listings, and view product trends. Similar to KwickMetrics, Helium10 also provides a mobile app for users on the go. Helium10 has unique features in its arsenals, such as Product Research, Keyword Research, PPC Analytics and Management, and Listing Optimization. Helium10 provides many of these features in the form of Add-ons that users can pay additionally to access.

KwickMetrics and Helium10 provide Amazon sellers with a Reimbursement calculator, which may help sellers save thousands of dollars. An essential feature of Helium10 is that it has an add-on to help sellers manage their Buybox for their product. Since KwickMetrics is designed primarily for sellers who manufacture and sell their goods, a Buybox feature is not part of their toolset.

User Interface and Experience

Selling online is no easy feat. When you have a business to run, it can take effort to stay on top of everything. One common problem for sellers is their inability to efficiently access critical information about their business.

The Dashboard in KwickMetrics and Helium10 are tools that help sellers keep track of their sales and profitability by providing a holistic view of the entire business.

KwickMetrics

For example, when you sign into KwickMetrics, you will see the new revamped dashboard that features a detailed Sales and Returns overview with critical information at a glance, such as the top-performing products, product trends, buyer segmentation, and more. Sellers can quickly access high-level metrics such as Orders, Units, Revenue, Returns and Estimated Net Profit over various periods and marketplaces.

Helium 10

The Helium10 dashboard is visually very different from KwickMetrics in colour scheme and shapes. The colours are more monotone, with shades of blue and white used throughout the design elements. Even though similar information is presented to the viewer, it is done much more compactly. Users can select the feature from the minimalist sidebar on the left side of the screen, which is in contrast to the menu bar at the top of the KwickMetrics screen.

Users may prefer one style over another, so there is no clear winner; it is up to the user’s choose. However, recent user feedback has greatly commended the visual feel and attractiveness of the KwickMetrics design.